Beauty Folio

Article by Amy, co-founder and formulator at Nude Goose – as featured in Issue 8 of Beauty Folio Magazine

Rooted in Real Experience

After more than 15 years as a beauty therapist and skincare expert, I saw first-hand how confusing and misleading the skincare world had become. I struggled with acne for most of my life, and our co‑founder Mark has dealt with severe eczema since childhood. We know what it feels like to be overwhelmed by products that overpromise, underdeliver, and hide behind clever marketing.

Truly Natural, Truly Effective

Natural should not mean vague. It should not mean ineffective. And it shouldn’t mean misleading. Our formulations have been created from high‑quality, natural ingredients that have been carefully chosen for their proven benefits, not because of trends. If it’s in our products, it has a purpose.

Skin First, Always

Our mission is simple: to help you feel comfortable and confident in your skin. We don’t chase fads or compare ourselves to others. Instead, we focus on creating products that genuinely support skin health, especially for those dealing with sensitivity, acne, or chronic conditions.

Honesty Over Hype

We believe skincare should be straightforward. No unrealistic claims. No fear‑based marketing. Just honest products that work, backed by expertise and real‑world experience. 

We were tired of brands masking ingredients behind jargon or unnecessary fillers. Nude Goose was created to be the opposite: every ingredient we use is intentional, needed, and clearly explained. No fluff, no greenwashing, no hidden compromises.

Our Core Principles

100% Natural Ingredients. We believe in complete transparency. Our products are genuinely 100% natural. There are no fillers and no misleading claims. Many brands tout “98% natural” formulas, but often include water (“aqua”) as a main ingredient. While water is natural, it dilutes active ingredients and requires preservatives, which aren’t as pure as they sound. We skip the water and the unnecessary additives for a truly natural skincare experience. 

Waterless Formulas: By removing water, you get more active ingredients in every jar. This means no need for harsh preservatives, and you receive maximum benefits with every application. It’s a win-win for your skin and your wallet.

Mango Butter Magic Our star ingredient is lightweight mango butter. We choose it for its ability to nourish your skin without clogging pores. Mango butter is rich in vitamins A, C, and E, packed with antioxidants, and helps detoxify, plump, and protect your skin. We whip it raw with aloe butter for a soft, luxurious texture. We were among the first skincare brands to use mango butter as a base when we launched in 2022.

Cold-Pressed, Raw Oils: We use only the highest-quality, unrefined oils and butters to preserve their natural benefits. Many brands use heat-treated ingredients, which can strip away nutrients. By keeping our ingredients raw, you get the full spectrum of their healing properties. The only exception is our cleansing balms, where we use gentle, low heat to maintain all those wonderful nutrients.

Tailored for Every Skin Concern

We’ve developed three targeted ranges, each designed to address specific skin needs, based on extensive research and real-world testing:

• Radiance Range: Features turmeric and sea buckthorn oil to boost luminosity, regulate oil production, and heal breakouts.- Ideal for normal / combination/ oily and hormonal breakout skintypes
• Skin Boost Range: Packed with berry seed oils like pomegranate and raspberry to keep skin plump and firm. Ideal for all skin types, those looking to target lines and firmness.
• Calming Range: Soothes and strengthens with oat, avocado, and tamanu oil, providing deep nourishment and reinforcing your skin’s protective barrier. Ideal for dry and sensitive skin. Works wonders on dry chapped skin, even known to help with eczema and psoriasis. 

Our Promise

Our focus isn’t just on creating great skincare, it’s about helping you find comfort and balance in your skin. We want to show the world that natural, oil-based skincare can work wonders for all skin types when you use the right, high-quality ingredients. With our biodegradable labels and easily recycled packaging, creating a natural, high-functioning and ethical brand is what is important to us.

We love hearing your feedback and seeing your results with Nude Goose. If you have questions or want to share your experience, please reach out!

Keep Glowing

Amy x