As we begin a new year, it’s that time to look back over some of the highlights of the past 12 months and for me, that always means uploading my annual Top Ten Brand Discoveries post.

I know I say this every year (you can find all my previous top ten brand discoveries here), but 2021 really has been one of the best when it comes to discovering amazing indie brands, some of which are new start-ups during a global pandemic. Choosing ten new-to-me brands was incredibly difficult, yet after testing at least 2 products from each company, I can safely say that I will continue supporting these beautiful brands this year and beyond…

(In alphabetical order)

Amber Lilly Natural Body Care

If you’ve followed me over the last few months i’m sure it will be no surprise to see the lovely Amber Lilly Natural Bodycare appear in my top ten.

Their fragrance free range is very special indeed, with pampering products that are perfect for even the most sensitive skin sufferers out there. If you prefer a product with a little fragrance then Amber Lilly also have you covered, with a range of nourishing skincare to suit a variety of skin concerns without breaking the bank.

Favourite Product: Naked Skin Serum

Amber Lilly Natural Bodycare Reviews

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Celyn Soapery

|AD – Gifted| This is a very recent new discovery for me – so much so that I haven’t uploaded any reviews as yet – but after trying out a few bars so far, I already know this will be a brand that I will repurchase time and time again.

I have fallen for everything about the soaps so far, from their pretty and Earth-conscious packaging to the scent and performance of the soap bars themselves, they really are a gift that keeps on giving. If you’re looking for a new soap brand to follow, and love supporting small businesses, then Celyn Soapery may just be the one for you.

Favourite Product: Eucalyptus & Peppermint Handcrafted Soap Bar

Celyn Soapery Reviews (Coming Soon)

Dames & Dimes

I am so happy to have discovered Dames and Dimes this year, with their beautiful range that is incredibly affordable and really delivers great results.

What I love in particular about Dames and Dimes is their sample packs which are a great way to explore the entire range as well as ensuring a product is right for you before committing to a full-sized version. It is these little details that go a long way and i’m thrilled to have made some full-sized purchases in 2021 – and can predict i’ll be making more over the coming year.

Favourite Product: Midnight Recovery Balm

Dames & Dimes Reviews

Elan Skincare

|AD – Partially Gifted| I cannot believe that it took me until 2021 to try Elan Skincare products for the first time as their skincare had been on my wish list for quite some time. Thankfully, I finally got around to it and I am so glad that I did as their range of cruelty-free, natural and vegan products have some stunning formulations and their ethos is one to be admired.

The brand is passionate about creating products for women while supporting, respecting and encouraging women to lead the lives they want, empowering females to believe in themselves and achieve what they deserve from life. Aside from their impressive values, Elan Skincare’s products are exceptional, delivering on their promises of great skin every time.

Favourite Product: Pure Goodness Body Butter

Elan Skincare Reviews (more coming soon)

Flamingo Soap Co

If you’ve followed me since the start of 2021, you’ll have spotted that Flamingo Soap Co has featured frequently over the year as they are among my favourite soap brands to date.

They are the most visually aesthetic soaps i’ve used so far, with beautiful pastel shades of scented soap that are a joy on the skin and senses alike. I love that the brand are environmentally friendly, with seed paper labels and plastic-free packaging that is an added bonus with each purchase. I cannot wait to see what the brand has in store for 2022, but as I have loved each soap i’ve tried so far, i’m sure they will continue to blossom in the coming year.

Favourite Product: Citron Soap Bar

Flamingo Soap Reviews

Hebe & Blu

Hebe and Blu may have only launched a few months ago but they have become one of my go-to brands for bath salts, as they are eco-friendly, great quality, affordable – and look very attractive too.

The brand have a capsule collection of three bath salts and a beautiful multitasking brow, lash and nail oil and really are gifts that keep on giving. The beautiful essential oil blends are treats for the senses as well as the skin and each product delivers great results with each use. I am so pleased to have discovered Hebe & Blu so early in their journey and cannot wait to see exactly what 2022 has in store for them.

Favourite Product: Muscle Soak Luxury Bath Salts

Hebe & Blu Reviews


|AD – Gifted| It is safe to say that Lani Skincare is pretty iconic when it comes to natural beauty with the signature, vibrant packaging and beautiful formulations that cater to a wide variety of beauty concerns.

After trying a few of their products over the past few months, it is safe to say that I have fallen head over heels with their innovative products that provide a sensory experience. Not only does each product leave the skin looking and feeling at its best but also brings joy to the senses with beautiful aromas and visually aesthetic products that are just as bold as their packaging. If you haven’t tried Lani yet then you are certainly missing out. I cannot wait to add to my Lani collection throughout 2022 as there are so many incredible products to explore.

Favourite Product: Blue Mint Facial Cleansing Powder

Lani Reviews (Coming Soon)

Naturally Wright

|Ad – Gifted| There is often a misconception when it comes to green beauty that natural, and handmade, can sometimes mean more expensive. It is brands like Naturally Wright that are breaking these myths and creating products that are not only affordable but give great results too.

Everything i’ve tried from the brand so far is stunning in both ingredients, texture and performance, leaving skin looking and feeling nourished and radiant.I love that the brand also have a trial set that makes a great gift as well as a way of exploring products for yourself. If you haven’t tried Naturally Wright products as yet then 2022 is certainly the year to do it.

Favourite Product: Lavender Face Toner

Naturally Wright Reviews

Natural Wellness Box

|Ad – Gifted| If you’ve followed me for a while you’ll know that I love a subscription box and when it comes to natural beauty and lifestyle products, The Natural Wellness Box is one of the best.

I’ve been fortunate enough to try two boxes this year and have been blown away by the value for money and the contents which ranges from beauty essentials and home fragrance to supplements and yummy snacks. I have discovered some beautiful skincare brands in the process and love that each collection is available to purchase as a one-off, as well as a subscription, making it a great option to gift others as well as treating yourself bi-monthly.

Favourite Product: The Nurture Collection

The Natural Wellness Box Reviews (More Coming Soon)

Olee Cosmetics

I love finding small, indie brands that create innovative and eco-friendly products that appeal to a wide variety of ages, something which sums up my first impressions of Olee Cosmetics when I discovered them mid-2021.

Their products are visually appealing as well as being great on the skin and senses, with beautiful bath bombs, whipped soaps and bath teas to provide the ultimate pampering experience. Their range is incredibly affordable, cruelty-free and vegan friendly, and with so many scent varieties to choose from – including limited edition versions for particular seasons/holidays throughout the year – there is truly something for everyone.

Favourite Product: Zen Bath Tea

Olee Cosmetics Reviews

Do any of your favourite brands feature in my top ten brand discoveries of 2021? Let me know and don’t forget to check out my previous yearly round-up’s here.

Wishing you all a very happy and healthy 2022!

Take Care,

Emma @ Beauty Folio x

*Disclaimer: Some of the items featured may have been previously gifted while others have been purchased with my own money. For more details on gifted products, please check out the disclaimer section on my website which can be found here.

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